SolarMente
Born in 2019 amidst the solar energy boom in the Spanish market. Thanks to its unique subscription model, it emerges as an alternative to conventional solar power companies.
Becoming the first company to offer a leasing model that enables users to access solar energy without requiring an initial payment. Their digital experience needed to better match their unrivalled 5* offering.
TIMELINE
Mar - Sep 2024
ROLE
Art Direction
UI Design
Web Design
TOOLS
Figma
WordPress + Elementor
Adobe Creative Suite
The problem
After a market study, we concluded that potential leads didn't recognise us as one of the biggest players of the solar energy companies, even when SolarMente was the pioneer of leasing solar energy, which means being the cheaper solution to have access to install solar panels. A sector of highly undifferentiated brands, with common codes and resources like uninspiring attitude, design, and tone of voice.
Challengue
The brand had a lack of branding. It was only a logo and a few colours created by the founders. That lack of branding and strategy was translated into a low penetration of the market, especially the mass market. The leads didn't recognize us as one of the biggest player. It was (and it is) a sector of highly undifferentiated brands, with common codes and resources like uninspiring attitude, design, and tone of voice.
The solution
Create a brand that reflects commitment to accessible and flexible sustainable energy, symbolising a future of freedom. Serious yet friendly.
How? It has a clean, balanced, and simple color palette that conveys energy, freedom, and trustworthiness.
Impact
CAC reduction: The new branding and digital experience helped optimize marketing efforts, leading to a significant decrease in acquisition costs.
Faster customer conversion: The new brand positioning and improved user experience accelerated the decision-making process, reducing the time between lead generation and contract signing.
National media coverage: The revamped identity attracted the attention of major national newspapers and industry-leading publications, positioning SolarMente as a key player in the solar energy sector.
Increased website traffic: The new brand and web experience contributed to a significant growth in website visits and user engagement.
Market recognition: Following the rebranding, SolarMente strengthened its position as a pioneer in solar energy leasing, setting a new benchmark in an otherwise undifferentiated market.
