Picker
Picker is a marketplace where users share their favorite products. Pickers add their picks and share them with their friends or followers. Pretty easy. 🤩
Challenge
My task was to create all the visual assets for a launch campaign of Streetwear category. Categories are sections that group content created by users based on the kind of products shared, hashtags used etc.
Design
Simple, uncluttered layout with a corporative color background. Characters interact with the new category and wear trendy clothes like comfy hoodies, sneakers, or puffers.
Adaptation and implementation
Since it was a new category I updated all the Picker social media. After that, I emphasis on Instagram since it is where Picker has its creators.
Taking advantage of Picker was launching the new category I opened a TikTok account, especially for the youngest target.
