Revolut
Revolut is launching IdeaFund. A product which allows anyone to bring their creative ideas to life using crowdfunding. Revolut will provide founders with the fastest way to get early stage funding for their projects, right inside the app. And anyone can become an investor for a promising new business in seconds.
Objetive
Acquire new customers to Revolut and engage existing ones by presenting this new product through paid external channels: Facebook, Instagram, Google UAC (digital banners).
Audience
Founders: 18-35 y.o. Entrepreneurs, creatives, artists, young professionals living in big cities.
Investors: 20-35y.o.Fintechlovers,cryptolovers,active investors, early adopters living in big cities.
Value Propositions
For founders / creators: The fastest way to do your early-stage funding rounds.
For investors: Become an early-stage investor for a promising business in seconds.
KPIs
Founders: 18-35 y.o. Entrepreneurs, creatives, artists, young professionals living in big cities.
Investors: 20-35y.o.Fintechlovers,cryptolovers,active investors, early adopters living in big cities.
My task
Create a concept for a digital ad campaign to promote Revolut’s new IdeaFund product.
Deliver 2 creative routes for performance marketing ads to be launched on: Facebook, Instagram and Google UAC.
Route 1: Who dares Wins
Innovating projects calls for daring investors. Revolut’s new app will connect you.
Route 2: IdeaFund
The fastest way connecting founders with investors. Find it, fund it, follow it, made easy with Revolut.
